Guillermo Argote has a robust and diverse background in all aspects of Real Estate. A graduate of Kean University with a concentration in Business, Guillermo is the Broker and Owner of Coldwell Banker Liberty. Coldwell Banker Liberty boasts a sales force that is composed of 58 real estate agents with 2019 sales volume of 370 units totaling $125M; making it the #2 sales office in Union County.

Besides being a Real Estate broker since 2001, Guillermo also owns a home acquisition company in the business of acquiring properties for rental income or flipping. In 2020 alone, this company, New Assets LLC, successfully completed the renovation and sale of more than 100 properties.

To complement the acquisition and flipping business, Guillermo is also the owner of GA Development LLC, a licensed contracting company that renovates and builds the homes he acquires. The development company also services his personal portfolio since 2006.

On the property management side of Real Estate, Guillermo is the owner of Liberty Rents LLC. This auxiliary company serves the key function of managing Guillermo’s personal portfolio, currently comprised of more than 250 units.

Guillermo’s business interests have also included condominium conversions. Guillermo was the co-owner, of a 47-unit project and a 101-unit project in Elizabeth, NJ.

Due to the experience and solid knowledge in Real Estate, Guillermo has built a very strong relationship with several banks that provides him with effective and robust financing options for his acquisitions.

When in comes to real estate, Guillermo is a one-stop-shop!

our-founder

Our Founder
and Leader

Our Founder and Leader

Our Team

Paula Argote2

Paula Argote

Chief Operating Officer
Margarita Ospina

Margarita Ospina

Financial and Accounting Supervisor
Fabian Quizpe

Fabian Quizpe

Property Management Supervisor
Sebastian Lopez

Sebastian Lopez

CEO Assistant
Lina Lopez

Lina Lopez

Accounts Payable Clerk
Sofia Alvarado

Sofia Alvarado

Accounts Receivable Clerk
Stephanie Ospina

Stephanie Ospina

Accounting Assistant
Camila Campo

Camila Campo

Property Management Clerk
Mario Rivera

Mario Rivera

Field Supervisor
Sebastian Quiceno

Sebastian Quiceno

Courier
Elvin Sanchez

Elvin Sanchez

Property Maintenance Supervisor
Erick Rodriguez

Erick Rodriguez

Maintenance Assistant

How we do it Our - Values

Our work to achieve our mission is guided each and every day by our core values. We are committed to these values, and they inform our actions and also serve as a measure of our success. We take pride in holding ourselves accountable to these standards. 

INTEGRITY

Honesty and fairness are essential to the way we do business and how we interact with people. We take personal responsibility for our actions.

COMMUNITY

We are committed to enriching and improving the vitality of our communities. We accomplish this by encouraging involvement of all associates in community activities and through the development of fine communities.

VALUE

We are committed to continuous improvement in the quality of our properties and services.

INNOVATION

We are committed to continually enhancing our products and services by embracing creativity and encouraging the pursuit of new opportunities.

FINANCIAL VIABILITY

We are committed to producing strong and consistent financial results to remain a profitable company.

ENTREPRENEURSHIP

Being agile, creative, and strategic. We strive to make good decisions, manage risk and be accountable.

STEWARDSHIP

We are committed to continually enhancing our products and services by embracing creativity and encouraging the pursuit of new opportunities.